How to Do a Content Audit: Keep, Update, Merge or Remove
The short answer: A content audit is a page-by-page review of everything you have published, ending with one decision for each page: keep it …
SEO
Guides on search visibility: technical and local SEO, SEO for law firms, SEO for manufacturers, SEO for car dealerships, SEO for travel agencies, SEO for home services companies, how to get more Google reviews, keyword research for small businesses, how to use Google Search Console, SEO vs Google Ads, how much SEO costs, a local SEO checklist, a website redesign SEO checklist, a guide to schema markup for small businesses, SEO for recruitment agencies, how to add your business to Bing Places and Apple Maps, how to do a technical SEO audit, SEO for accounting firms, SEO for construction companies, a Google Business Profile optimization checklist, how to change your business hours on Google, how to do a content audit, answer engine optimisation, what GEO (generative engine optimization) is and how AI search is changing the way people find businesses. For hands-on help, see our SEO services, answer engine optimisation and generative engine optimisation work.
How to Change Your Business Hours on Google (Including Holiday Hours)
How to change your business hours on Google Search and the Google Maps app, add holiday (special) hours, set more hours and closures, and fix edits that do not show.
How to Do a Technical SEO Audit
The short answer: A technical SEO audit checks whether search engines can find, crawl, render and index your pages, and whether those pages load …
How to Add Your Business to Bing Places
The short answer: To add your business to Bing Places, go to bing.com/forbusiness (the old bingplaces.com address now redirects there), sign in with a …
How to Add Your Business to Apple Maps
The short answer: To add your business to Apple Maps, sign up for Apple Business at business.apple.com, which replaced Apple Business Connect in April …
SEO for Recruitment Agencies
The short answer: SEO for a recruitment agency has two jobs: win clients who search for a recruiter in their sector and area, and …
Schema Markup for Small Businesses
The short answer: Schema markup is code that describes your page in a standard vocabulary, so search engines can understand who you are and …
SEO for Home Services Companies: Service, Area and Job Pages That Bring Calls
The short answer: SEO for a home services company means building pages that match how urgent each search is, in the places your vans …
How to Use Google Search Console: A Practical Guide for Small Businesses
The short answer: Google Search Console is a free tool from Google that shows how your website does in Google Search: which searches show …