E-commerce Development
Online stores built around how people actually buy.
E-commerce development covering catalogue architecture, product journeys, checkout and the commerce functionality that turns browsers into orders — built on WordPress and WooCommerce, and handed over fully manageable.
What e-commerce development covers
An online store has requirements a brochure site does not: catalogue structure that scales, filtering people can actually use, product pages that answer objections, and a checkout that does not lose the sale at the final step. Small friction points compound into abandoned carts.
This is the build itself. Driving traffic and revenue to a live store — paid, organic, email, retention — is covered under e-commerce marketing. Lead-generation and brochure sites are covered under website development.
What this fixes
Problems this solves
Checkout abandonment
Too many steps, forced accounts and surprise costs losing buyers at the last moment.
Products nobody can find
Weak category structure and filtering that breaks down past a few dozen products.
Slow product pages
Heavy themes and unoptimised images costing conversions on mobile.
Who this is for
- Retailers moving online or replatforming from a limiting system
- Stores whose catalogue has outgrown its original structure
- Brands where mobile checkout is measurably underperforming
- Businesses needing store functionality their team can manage
What you get
What an e-commerce build includes
- Catalogue architecture — Categories, attributes and filtering designed to scale with your range.
- Product page design — Layouts that answer buying objections, not just list specifications.
- Checkout optimisation — Friction removed step by step, with guest checkout as standard.
- Payments and shipping — Gateways, tax and delivery rules configured and tested properly.
- Performance — Speed treated as a conversion factor, particularly on mobile.
- Analytics and tracking — E-commerce tracking configured so revenue data is trustworthy from day one.
How we work
How a store build runs
STEP 01
Discover
Catalogue, margins, fulfilment and what the current store gets wrong.
STEP 02
Architect
Category structure, filtering and the customer journey mapped first.
STEP 03
Build
Store, product templates and checkout built and tested on real data.
STEP 04
Launch
Migration, redirects, tracking and post-launch monitoring.
Proof
A case study with verified client metrics is in preparation for this service. We publish results only once the client has confirmed the numbers.
Works well with
Related services
Conversion Rate Optimization
Systematically improve conversion after launch.
Common questions
Frequently asked questions
Which platform do you build on?
We build on WordPress with WooCommerce, which suits most catalogues and keeps you in full control of your data and costs. Where a different platform genuinely fits better we will say so.
Can you migrate our existing store?
Yes. Migration covers products, customers, orders and — critically — redirects, so existing search rankings and links are not lost in the move.
How long does an e-commerce build take?
Typically 6 to 12 weeks depending on catalogue size, integrations and content readiness. Product data preparation is usually the longest task.
Do you handle marketing after launch?
Yes, though it is a separate service. E-commerce marketing covers paid acquisition, organic growth, email and retention for a live store.
Planning a new store or a replatform?
Tell us your catalogue size, platform and what is not working. We will come back with an honest scope.