How to Add Your Business to Bing Places

The short answer: To add your business to Bing Places, go to bing.com/forbusiness (the old bingplaces.com address now redirects there), sign in with a Google, Facebook, Microsoft or work account, and choose one of three routes: import your listings from Google Business Profile, upload a bulk file, or search for your business and claim it or create it. Fill in your name, address, phone, website, hours and categories, then verify with a PIN sent by phone call, text, email or postcard. Bing Places is free. Your listing goes live on Bing search and Bing Maps about 7 to 12 days after verification in North America, and up to two weeks elsewhere.

This guide is for owners and managers of local businesses in any country: shops, clinics, trades, restaurants, firms and service businesses. It walks through each step as Microsoft’s help centre describes it in October 2026, the choice between importing from Google and adding your business yourself, the rules that get listings rejected, and what to do after you go live.

Why bother with Bing Places?

Most local customers use Google, so it is fair to ask whether Bing is worth the time. Three reasons it usually is:

• It is free and quick, especially if you already have a verified Google Business Profile.
• Bing has a real audience. Microsoft’s own Bing Places page claims more than 140 million daily active Bing users. Bing is also the default search engine in Microsoft’s Edge browser.
• Wrong information hurts. If you do not manage your listing, Bing builds one from other sources, and those can be out of date. Microsoft’s guidelines say other sources can take priority if your Bing Places details have not been updated for more than six months.

Bing Places is one part of local search. Our local SEO checklist covers the rest, and our Google Business Profile checklist covers Google’s side in detail.

Before you start

Have these ready:

• Your business name exactly as it appears on your signage and documents.
• A real address you operate from. Bing does not accept PO boxes or mailing addresses you do not work from.
• Your main phone number and website.
• Your opening hours. Bing allows up to two time slots per day, so a lunch break is easy to show.
• Your categories. You can choose up to 10: one primary category and up to nine more.
• Good photos: your entrance, inside, products or work. Bing accepts up to 100 photos, each at least 480 by 360 pixels and up to 10 MB.
• An email address you will keep. Your listings are tied to the account you sign in with, so use a business account, not a personal one that might leave with an employee.

Step 1: go to Bing Places and sign in

1. Go to bing.com/forbusiness. If you type the old address, bingplaces.com, it takes you there automatically. Microsoft moved Bing Places to this new portal in October 2025, and existing users were moved across.
2. Click Get started.
3. Sign in with a Google, Facebook, Microsoft or work account. Use the account you want to own the listing long term.

Step 2: choose how to add your business

The first framework is a simple choice of route. Bing offers three, and the right one depends on what you already have.

Route	Best for	What to know
Import from Google Business Profile	Businesses with a verified Google profile	Fastest; verified Google listings are verified on Bing automatically; Bing keeps syncing from Google afterwards
Add one business yourself	Businesses without a Google profile, or that want to manage Bing separately	Search for your business, then claim the existing listing or create a new one; you verify with a PIN
Bulk upload	Agencies and chains with many locations	Upload a template file; agencies can add or update up to 10,000 businesses at once

Importing from Google Business Profile

If you already have a verified Google Business Profile, this is the quickest route:

1. Choose to import from Google.
2. Pick how often Bing should sync with Google: weekly, every two weeks or monthly.
3. Sign in to the Google account that manages your profile, and allow access.
4. Bing imports the eligible listings on that Google account.

Three things to know before you choose this route:

• It is an ongoing sync, not a one-off copy. Google’s details overwrite your Bing listing at each sync, and listings linked to Google cannot be edited in Bing Places. To change them, edit your Google profile and let the next sync carry the change across.
• You cannot choose which listings to import. Bing imports every eligible listing on the Google account, and Microsoft warns this may create duplicate listings if some already exist on Bing. Categories may not match exactly.
• Verification is automatic only for verified Google listings. The listing still goes through Bing’s normal publishing time.

Adding your business yourself

1. Choose your country, then search for your business name and location.
2. If your business appears, select it and claim it. If someone else has already claimed it, you can request access from the current owner. If you cannot reach them, Microsoft’s help centre says to contact Bing Places support.
3. If it does not appear, choose Create a new business.
4. If you find duplicate listings for your business, report them rather than creating another one.

Step 3: fill in your listing

Complete every field you can. The second framework is a completeness checklist: a complete listing is more useful to customers and gives Bing fewer gaps to fill from other sources.

• Basics (required): business name, address, phone number, website, category and whether you are open or closed.
• Hours: up to two time slots per day.
• Categories: up to 10. Pick the most specific primary category, then add others only for what you really do.
• Photos: up to 100, tagged by type, such as exterior, interior or products.
• Social profiles and services you offer.
• Announcements: short updates of up to 240 characters.
• Service areas: if you visit customers rather than having them visit you, add up to 20 service areas. Once you have added them, you can choose to hide your address.

Rules that get listings rejected

Microsoft checks basic details against trusted outside data, and its guidelines are strict:

• Use your real business name. Do not add keywords, locations or slogans to it. Bing rejects names stuffed with keywords.
• Use a real address you operate from. No PO boxes, virtual offices you do not work from, or mailing addresses.
• One listing per real location. Report duplicates instead of adding more.
• Breaking the guidelines can lead to suspension, not just a rejected edit.

Step 4: verify your listing

Nothing goes live until your listing is verified. Bing sends a six-digit PIN by one of these methods:

• Phone call, offered only when the listing already has the business phone number and it has not been edited.
• Text message.
• Email.
• Postcard, which Microsoft says takes 5 to 6 business days in the US and up to 12 business days in general. If it has not arrived after 12 days, contact support.

Microsoft notes that not every option is available to every business, and postcard delivery can be paused in some markets. Enter the PIN in Bing Places to complete verification.

Chains with many locations can ask for bulk verification instead. Microsoft’s support team reviews these requests in about 5 to 7 business days, and the request needs a company email address rather than a free webmail address.

Step 5: wait for it to go live, and do not keep editing

The third framework is a timeline, and one rule matters more than any other: every edit restarts the clock.

After verification, Microsoft says listings publish in about 7 to 12 days in North America and up to two weeks in other regions. Each time you edit the listing, the publishing date resets. So get everything right first, then leave it alone until it is live. If it is still not live after 12 days, contact Bing Places support.

After you go live

• Search for your business on Bing and Bing Maps to check the listing looks right.
• Keep it current. Update hours, phone numbers and photos when they change, and review the listing at least every few months. Remember that if you imported from Google, you make changes in Google instead.
• Moving or renaming? Microsoft’s help centre says not to edit the old listing. Create a new listing for the new location or name, and mark the old one as closed. Closed listings are removed after about six months.
• Reviews. Bing Places does not have its own review feature. Microsoft says Bing uses reviews and ratings from sites such as Yelp and TripAdvisor as a signal of popularity, so your reviews elsewhere still matter. Our guide on how to get more Google reviews covers asking for reviews fairly.

Keep Google, Bing and Apple consistent

The fourth framework is a consistency check. Customers and search engines both lose trust when your name, address, phone number or hours differ from one platform to the next.

Once a month, or whenever something changes, check that these match everywhere:

1. Business name, spelled the same way.
2. Address, in the same format.
3. Phone number.
4. Website address.
5. Opening hours, including holiday closures.
6. Categories, as close as each platform allows.

Do the same on Apple Maps. Our guide on how to add your business to Apple Maps walks through Apple’s process.

How Apzom can help

Our local SEO services include setting up and checking your listings on Google, Bing and Apple Maps, fixing duplicates and wrong details, and keeping them consistent. We do the same for multi-location businesses as part of our SEO services, and our SEO methodology explains how we work. We work with clients worldwide, remotely, from our base in Ahmedabad, India.

Frequently asked questions

Is Bing Places free?

Yes. Adding and managing your business on Bing Places costs nothing.

Can I import my Google Business Profile into Bing?

Yes. Choose the Google import, pick a weekly, two-weekly or monthly sync, and sign in to your Google account. Verified Google listings are verified on Bing automatically, and Bing keeps syncing from Google afterwards, so you edit those listings in Google rather than in Bing.

How long does Bing Places verification take?

A PIN by phone call, text or email arrives quickly. A postcard takes about 5 to 6 business days in the US and up to 12 business days in general. After verification, listings publish in about 7 to 12 days in North America and up to two weeks elsewhere.

Why is my Bing Places listing not showing?

Usually because it is not verified yet, it is still in the publishing period, or it was edited recently, which restarts the publishing clock. If it is still not live 12 days after verification, contact Bing Places support.

Can I use Bing Places without a shop or office address?

Yes, if you serve customers at their location. Add up to 20 service areas, then hide your address. You still need a real address you operate from; PO boxes are not accepted.

Is Bing Places available in my country?

Most likely. Microsoft’s help centre lists around 240 countries and territories, including the US, UK, Canada, Australia, India and the UAE.

What happened to bingplaces.com?

It now redirects to bing.com/forbusiness, the new Bing Places portal Microsoft launched in October 2025. Existing users were moved across automatically.

Can Apzom manage Bing Places listings for businesses outside India?

Yes. We work with clients worldwide, remotely, from our base in Ahmedabad, India, and manage listings on Google, Bing and Apple Maps for single and multi-location businesses.