Insights
Practical guides on SEO, answer engines, paid media and social — written by the team that does the work.
How wedding venues, planners, photographers and suppliers win bookings: the booking timeline, channels by business type, real-wedding pages, fast enquiry handling, directories, reviews, and the rules on pricing, photos and reviews by country.
How to get more Google reviews the right way: getting your review link and QR code, asking every customer at the right moment, scripts, replying to reviews, handling fake reviews, review rules by country and what to measure.
Self-hosted WordPress compared with Wix, Squarespace, Shopify, Webflow and WordPress.com on ownership, exporting your site, SEO control, speed and upkeep, with a five-question decision guide.
How plumbers, HVAC companies, electricians, cleaners and pest control firms win more booked jobs: the urgency ladder, ring-to-revenue leaks, a season planner and the rules on licences, reviews, calls and texts.
A technical SEO guide for car dealers: site structure, controlling filter pages, handling sold cars, duplicate listings on marketplaces, structured data after Google retired vehicle listings, JavaScript inventory, pagination, photos and speed, local profiles and a quarterly audit.
How salons, barbers, nail and lash studios, day spas and med spas fill the appointment book with clients who rebook: the rebooking loop, channels by business type, easy booking, filling quiet times, reviews, and the rules on before-and-after photos, Botox ads, fees and reviews.
What a website really costs: the five layers in every quote, the five types of website, builder plans versus a custom build, the running costs over three years, the rules that add to scope, and how to compare quotes like for like.
How travel agencies, tour operators and DMCs win more bookings: the trip arc, channels by stage, the trip page test, marketplaces without dependence, the quote ladder, protection, price and review rules by country, and a booking scorecard.
How to set up Google Ads for a small business: whether it suits you, campaign types, simple account structure, keywords, match types and negatives, ads and assets, location, conversion tracking, budgets, bidding and your first 90 days.