Case study · Automotive media
AutoHunt: a car and bike review site, built from scratch on WordPress and grown with SEO.
We designed and built AutoHunt in 2025 and run its SEO, from the technical foundations to keeping reviews accurate as prices and specifications change.
Case study
Project overview
AutoHunt is an Indian automotive site covering cars, bikes and electric vehicles: launch news, reviews, specifications, prices and buying guides. It now carries 336 articles organised into Cars, Bikes, Electric Vehicles, Auto Guides and brand sections from Maruti Suzuki and Tata to Royal Enfield and BMW.
We built the website from scratch on WordPress in 2025 and have run its SEO since. The work covers the platform itself, the technical SEO that helps search engines read it, and the accuracy of the reviews people rely on when choosing a vehicle.
| Client | AutoHunt |
| Industry | Automotive reviews and news, India |
| Website | autohunt.in (opens in a new tab) |
| Platform | WordPress, GeneratePress, Rank Math PRO, Google Site Kit |
| Scope | WordPress development, technical and on-page SEO, content updates |
| Scale (October 2026) | 336 articles across 118 categories |
| Working together since | 2025, ongoing |
Scope
What we built
A fast, light magazine that is easy to publish on and easy for search engines to understand.
01
Lightweight build
GeneratePress as the framework, with no page builder, so the theme itself adds very little weight.
02
Clear structure
Cars, Bikes, Electric Vehicles and Auto Guides at the top, with brand sections underneath, so readers and crawlers can find every model.
03
SEO foundations
Rank Math PRO for titles, meta descriptions, XML and news sitemaps, breadcrumbs and article structured data.
04
Measurement built in
Google Site Kit set up inside WordPress, so search data is in the same place the team publishes.
SEO for a review site
Automotive search is unforgiving about accuracy. Prices change, variants are discontinued and specifications are revised, and a review that was right at launch can be wrong a year later. Our SEO work for AutoHunt covers the site and the content together.
Technical SEO
- Structured data on every article, including breadcrumbs, and FAQ markup where a review answers buyers’ questions.
- Sitemaps for articles and a news sitemap for launch coverage, so new posts are discovered quickly.
- Real 404 pages. Missing URLs return a proper “not found” response instead of quietly redirecting to the homepage, which search engines treat as an error.
- Search data in WordPress through Google Site Kit, so indexing and query data can guide what we work on.
A full audit, then priority fixes
In August 2026 we audited every article on the site for titles, meta descriptions, internal links, images, structured data and factual accuracy, and turned the findings into a ranked work queue.
The first eight priority reviews were then rewritten in full, including the Hyundai Creta Electric, Royal Enfield Scram 440, Mahindra XEV 9e, Revolt RV400, Toyota Innova Crysta and a best seven-seater cars list. Each got current prices and specifications, a corrected FAQ and a clearer title and description. The seven-seater list, for example, no longer recommends models that have been discontinued.
What we are working on next
SEO on a growing site is never finished. The audit set the next priorities, and we are working through them:
- Shorter titles that fit in search results without being cut off.
- Internal links between related models and buying guides, so no article is left without links pointing to it.
- More images in reviews, where readers expect to see the vehicle from several angles.
- Regular spec and price checks on older reviews, starting with the most-read pages.
What this page does not claim
This case study describes the build and the SEO work. It does not quote traffic or ranking figures.
Before you compare
What this means for your site
If you publish reviews, prices or specifications, accuracy is part of SEO. Search engines and readers both lose trust in pages that are out of date, so a good content site needs a technical foundation and a routine for keeping facts current.
See how we approach website development and SEO, or read the Justwebworld case study for the same kind of work on a much larger, older archive.
Common questions
Frequently asked questions
What did Apzom build for AutoHunt?
We designed and built the AutoHunt website from scratch on WordPress in 2025, using GeneratePress as a lightweight framework and Rank Math PRO for SEO, and we have run its SEO since.
What SEO work does Apzom do for AutoHunt?
Technical SEO such as structured data, sitemaps, proper 404 pages and Search Console, plus on-page work and content updates. In August 2026 we audited every article and rewrote the first eight priority reviews with current prices, specifications and FAQs.
How big is AutoHunt?
As of October 2026 the site carries 336 articles across 118 categories, covering cars, bikes, electric vehicles and buying guides in India.
Why are there no traffic figures in this case study?
This case study focuses on the build and the SEO work. It does not quote traffic or ranking figures.
Can you build and run SEO for a review or content site?
Yes. We build on WordPress with a lightweight theme, set up the technical SEO from the start, and keep content accurate over time. We will give you an honest read on what is realistic for your site.
Building or growing a content site?
Tell us about the site and what you want it to achieve. We will come back with an honest read on what is achievable, what it takes and what it costs.