E-commerce Marketing
E-commerce marketing that grows revenue, not just sessions.
Acquisition, conversion and retention for online stores — paid media, organic search, email and lifecycle campaigns run together against the numbers that decide whether a store is profitable: ROAS, average order value and repeat rate.
What e-commerce marketing covers
Online stores live or die on unit economics. Traffic is easy to buy; profitable traffic is not. E-commerce marketing works across acquisition and retention at once, because a store that only acquires new customers and never brings them back rarely survives rising ad costs.
This is growth for a store that already exists. Building or replatforming the store itself is covered under e-commerce development.
What this fixes
Problems this solves
- Rising ad costs, shrinking margin — Acquisition works but the economics get worse every quarter.
- No repeat purchase — Every sale is a new customer because nothing brings existing ones back.
- Traffic that does not convert — Sessions climb while revenue stays flat, and nobody can say why.
Who this is for
- Stores spending on ads without clear profitability per channel
- Brands with strong products but weak repeat purchase rates
- Retailers whose organic and paid efforts run disconnected
- Stores ready to scale but unsure which lever moves revenue
What you get
What e-commerce marketing includes
01
Channel strategy
Where acquisition budget goes, based on contribution margin not last click.
02
Paid media
Shopping, Performance Max and paid social run against ROAS targets.
03
Product-led SEO
Category and product pages structured to earn commercial organic traffic.
04
Email and lifecycle
Abandoned cart, post-purchase and win-back flows that lift repeat revenue.
05
Conversion improvement
Systematic testing on the journey from product page to confirmation.
06
Revenue reporting
ROAS, AOV, repeat rate and contribution — not sessions and bounce rate.
How we work
How we grow a store
STEP 01
Diagnose
Analytics, unit economics and funnel drop-off assessed honestly.
STEP 02
Prioritise
Fix the biggest leak first — usually retention or checkout, not traffic.
STEP 03
Execute
Paid, organic and email run to one commercial target.
STEP 04
Compound
Reinvest into what proves profitable, cut what does not.
Proof
A case study with verified client metrics is in preparation for this service. We publish results only once the client has confirmed the numbers.
Works well with
Related services
Email Marketing & Automation
The retention engine most stores under-use.
Google Ads Management
Shopping and Performance Max execution in detail.
Common questions
Frequently asked questions
How is this different from performance marketing?
Performance marketing is channel-agnostic paid acquisition for any business model. E-commerce marketing is specific to online stores and includes retention, lifecycle email and product-led SEO alongside paid — because store economics depend on repeat purchase, not just acquisition.
What ROAS should we target?
It depends entirely on your margin and repeat rate. A 2x ROAS can be profitable for a high-margin product with strong repeat purchase, while 4x can lose money on thin margins. We work from contribution margin rather than a headline number.
Do we need both paid and email?
Almost always. Paid acquires, email retains. Stores that only acquire face rising costs with no compounding; email is usually the fastest available margin improvement.
Can you work with our existing store platform?
Yes. The marketing work is largely platform-independent, though tracking setup varies. We audit what exists before recommending changes.
Want to know where your store is actually leaking money?
Share your traffic, conversion rate and repeat purchase rate. We will tell you which lever to pull first.