Generative Engine Optimisation
GEO services: be the brand AI assistants recommend.
Generative Engine Optimisation makes your brand legible to ChatGPT, Gemini, Perplexity and AI search. It is entity work — making who you are, what you do and why you are credible unambiguous enough that generative systems describe and cite you accurately.
What GEO is — and how it differs from AEO
Generative engines do not retrieve a snippet; they synthesise an answer from many sources and decide which brands to mention. Whether you appear depends on how clearly your brand exists as an entity across the web — consistent facts, verifiable claims, structured data and a coherent story about what you do and who you serve.
AEO targets defined question-and-answer surfaces: get quoted in this snippet, for this query. GEO targets open-ended generative conversation: when someone asks an assistant to recommend an agency, does your brand come up, and is what it says about you correct? AEO is page-level structure. GEO is entity-level credibility.
What this fixes
Problems GEO solves
AI describes you inaccurately
Assistants state the wrong services, location or positioning because sources conflict.
Never mentioned in recommendations
Competitors surface when buyers ask AI for options; you do not.
Weak entity signals
No clear, consistent, machine-readable definition of who you are and what you do.
Who this is for
- Brands whose buyers now research using AI assistants before shortlisting
- Companies with inconsistent information scattered across the web
- Businesses in considered-purchase categories where recommendations matter
- Anyone who has checked what AI says about them and did not like the answer
What you get
What GEO work includes
- Entity audit — What AI systems currently say about your brand, and where they get it from.
- Consistency correction — Aligning name, services, location and positioning across every source that matters.
- Structured entity data — Organization and service schema that states your facts unambiguously.
- Evidence content — First-party expertise, original explanations and verifiable claims worth citing.
- Source presence — Being accurately represented where these systems actually draw from.
- Citation monitoring — Tracking how AI assistants describe and recommend you over time.
How we work
How we build AI visibility
STEP 01
Baseline
Ask the assistants directly. Record what they say about you and your competitors.
STEP 02
Correct
Fix inconsistent and inaccurate information at the sources feeding those answers.
STEP 03
Strengthen
Publish genuine expertise and structured data worth synthesising.
STEP 04
Re-test
Re-run the prompts and measure whether descriptions and recommendations improved.
Proof
A case study with verified client metrics is in preparation for this service. We publish results only once the client has confirmed the numbers.
Works well with
Related services
Online Reputation Management
What is said about you off-site shapes what AI repeats.
Common questions
Frequently asked questions
What is GEO?
Generative Engine Optimisation is the practice of making a brand clear and credible enough that generative AI systems describe it accurately and include it in recommendations. It focuses on entity clarity, consistent facts, verifiable claims and structured data.
How is GEO different from AEO?
AEO is page-level: structuring a specific answer so it gets extracted for a specific query. GEO is entity-level: making your brand understandable and citable across open-ended AI conversations. AEO wins snippets; GEO wins recommendations.
Can you guarantee ChatGPT will recommend us?
No. These systems are opaque, change frequently and nobody controls their output. What we can do is remove the ambiguity and inconsistency that keeps brands out, and measure the change over time.
Is GEO just SEO with a new name?
No, though they overlap. SEO optimises pages for ranking. GEO optimises your brand entity for accurate synthesis — much of the work happens in structured data, factual consistency and off-site sources rather than on-page keywords.
Curious what AI actually says about your brand?
We will run the prompts, show you the answers, and tell you honestly whether there is a problem worth fixing.