Google Ads & PPC Management
Paid campaigns measured in pipeline, not impressions.
Google Ads buys visibility the moment you need it. Managed well, it is the fastest way to test demand and generate qualified leads while slower channels build underneath.
The problem this solves
Spend is rising, clicks look fine, but leads are expensive or poor quality. Reporting shows impressions and CTR, never cost per qualified lead.
How Apzom Digital approaches it
We restructure around commercial intent, cut waste, tighten match types and negatives, and fix the conversion path after the click. Tracking is set up properly so the numbers mean something.
What is included
- Account audit and restructure
- Keyword and negative keyword strategy
- Ad copy and extension testing
- Landing page and conversion review
- Conversion tracking configuration
- Reporting on cost per qualified lead
Proof
Case study with verified client metrics is in preparation. We publish results only once the client has confirmed the numbers.
Related services
SEO Services
Website Development
Social Media Marketing
Frequently asked questions
How much should I spend on Google Ads?
Budget follows your market and margin, not a formula. We size it against the cost per lead your business can sustain and scale only once that works.
Is Google Ads better than SEO?
They solve different problems. Ads buy immediate visibility and stop when you stop paying. SEO compounds but takes months. Most businesses benefit from both.
Ready to talk about google ads & ppc management?
Tell us your goals and current setup. We will come back with an honest view of what is achievable and what it costs.